Plain-English definitions of the terms we use every day — no jargon, no fluff.
The practice of improving a website so it ranks higher in organic (unpaid) search engine results, increasing visibility and traffic.
A branch of SEO focused on ranking a business in geographically-relevant searches, especially the Google Map Pack, for terms like "[service] near me" or "[service] in [city]".
A free Google listing that controls how a business appears on Google Maps and in local search results — including hours, reviews, photos, and posts.
An advertising model where you pay a fee each time someone clicks your ad, most commonly used on Google Ads and Meta Ads.
The percentage of people who click your link or ad after seeing it, calculated as clicks divided by impressions.
A link from another website pointing to yours. Backlinks from reputable sites are one of the strongest ranking signals in SEO.
The short summary shown under a page's title in search results, meant to describe the page and encourage clicks.
Structured code added to a webpage that helps search engines understand its content, enabling rich results like star ratings or FAQ dropdowns.
The percentage of website visitors who complete a desired action, such as submitting a form or making a call.
A measure of profitability — the return generated compared to the amount spent, usually expressed as a percentage.
The percentage of visitors who leave a website after viewing only one page.
A third-party score (popularized by Moz) that predicts how well a website will rank, based largely on the quantity and quality of its backlinks.
An HTML tag that tells search engines which language and regional version of a page to show users, essential for bilingual or multilingual websites.
Keeping a business's Name, Address, and Phone number identical across the website, Google Business Profile, and all online directories — a key local SEO ranking factor.